Buyer Feedback Ranging explained

Buyer Feedback Ranging has been around now for some years. It is considered by many to be the fairest way for both seller and buyer to begin negotiations.

Rather than the seller placing an unreasonably high asking price on the property that does little more than discourage buyers from inspecting, a wider “expectation” range is used. This Buyer Feedback Range is usually based around the average market prices in the area and it allows the purchaser to make an offer, within the range, at a price that he or she thinks is reasonable. This price may either be accepted immediately or will become the basis for negotiations to begin.

Rather than buyers missing out on properties because the seller is asking too much, Buyer Feedback Ranging opens up the market place. It allows the buyer to not only see properties that would normally be missed, but also to start negotiations based on where they think the property compares rather than at the sellers price. Ultimately, this is good for the seller because buyer inquiry is increased with market demand depicting the price and for the buyer because they get to see more properties and negotiate from a level playing field.

With Buyer Feedback Ranging, the general guide is to compare the property to others you have seen and make an offer based on what you think it is worth rather than just starting at the bottom of the range.

The buyer feedback range is a method of marketing that removes the risk of over-pricing and of under-pricing a property.

It is a method of marketing that – when understood and used correctly by salespeople with the correct documentation – appeals to a much larger pool of buyers than one fixed price and increases the chance of multiple offers.

An agency’s range starts about eight per cent below and eight per cent above the vendor’s expectations.

The beauty in this method is that when a buyer asks how low the owner will go, we simply say, ‘They’re looking for offers within the asking range – what would you pay for the home?’

If a listing is comparable to others in the market and is priced accordingly, it just adds more stock to the market and therefore weakens the vendor’s position.

Another problem with setting a price based on past sales is that the agent has no way of knowing what the vendors’ motivation was when they sold or how emotionally attached the buyers were when they agreed the purchase.

For example:-

[The vendor] didn’t want a wide range, so it was listed at $260,000 to $285,000 and didn’t attract a single buyer. We changed the price to $245,000 to $285,000, despite his vehement fears of under-selling, and within a week attracted three buyers which yielded two offers.

“The successful buyer offered in excess of $20,000 above the bottom range as his first offer, which was accepted by the seller.”  Source REB Online

Specialists in Property Management & Sale of Tenanted Properties


About ljgrealestate 据联大

Removing the Hassle from Sales and Rentals across South East Queensland. Aim to Empower other like minded Property Investors. LJ Gilland Real Estate Pty Ltd LREA推荐书LJ Gilland房地产 L J Gilland Real Estate is a prestigious boutique agency specializing in Property Investment Management Services and the Sales of Investment Properties with tenants in place. Comprised of a top performing group of handpicked specialists, our Agents proudly serve Property Investors in Queensland. Since 1996 our Agency has demonstrated a genuine enjoyment of working with people, developing long-term relationships and delivering on the promise of great service. Carlos and Linda Debello offer property investor's the confidence to sell and lease in any market. We provide comprehensive market appraisals, exclusive multimedia marketing campaigns, and knowledgeable, highly personalized counsel on all aspects of real estate. Our Property Management Team is equally considerate, offering investors with in-depth advise, well-researched rental valuations, and highly professional rental management services. Carlos’ direct mobiles are 0400 833 800 & 0413560808. Linda’s mobiles are 0409995578 & 0414978700 (prefer email contact for Linda). Office 07 3263 6085.
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