Stop sending real estate spam please!

Stop sending marketing ‘spam’, agents told

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Tuesday, 31 July 2012

Steven Cross

Agents must stop bombarding prospects and clients with marketing material and should instead look to build relationships that position them as the area specialist, a real estate trainer and author of a new book has said.

“People are getting sick and tired of spam in this day and age," said Peter Hutton, author of Prospecting Breakthrough for Real Estate: The 3 Reasons Why Your Prospecting Isn’t Working & 7 Hot Tips To Fix It.

"Being constantly phoned by a stranger is considered spam, as is constant unsolicited email or letters."

“The secret is actually about quality not quantity. Develop a deep empathy for your prospects, discover what they really want and receive permission first before trying to sell them something.”

Principal at Elders Real Estate Darwin, Chris Deutrom, agreed that ‘spam’ flyers don’t work.

“Instead of sending out ‘just listed’ or ‘just sold’ flyers, we like to offer our clients a free full suburb report," he told Real Estate Business.

“It gives us a degree of separation from our competition and allows us to both inform and create awareness in the community.

“Nearly 90 per cent of people who request a suburb report are either on the market or about to sell.”

Mr Hutton said successful real estate agents build relationships, and ultimately a tribe of loyal followers, giving them the confidence that will build trust.

“Stop trying to be all things to all people – that never works," he continued.

"A specialist will always be regarded as the higher authority in their field of expertise when compared to a general practitioner… By becoming the specialist within your target market, you will become more in demand than your competition.”

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Linda and Carlos Debello

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About ljgrealestate 据联大

Removing the Hassle from Sales and Rentals across South East Queensland. Aim to Empower other like minded Property Investors. L J Gilland Real Estate is a prestigious boutique agency specializing in Property Investment Management Services and the Sales of Investment Properties with tenants in place. Comprised of a top performing group of handpicked specialists, our Agents proudly serve Property Investors in Queensland. Since 1996 our Agency has demonstrated a genuine enjoyment of working with people, developing long-term relationships and delivering on the promise of great service. Carlos and Linda Debello offer property investor's the confidence to sell and lease in any market. We provide comprehensive market appraisals, exclusive multimedia marketing campaigns, and knowledgeable, highly personalized counsel on all aspects of real estate. Our Property Management Team is equally considerate, offering investors with in-depth advise, well-researched rental valuations, and highly professional rental management services. http://goanimate.com/movie/0M4bvcZzgIbI?utm_source=linkshare&uid=0u6RGtWsmlVc Carlos’ direct mobiles are 0400 833 800 & 0413560808. Linda’s mobiles are 0409995578 & 0414978700 (prefer email contact for Linda). Office 07 3263 6085. http://www.ljgrealestate.com.au http://www.yellowpages.com.au/qld/aspley/lj-gilland-real-estate-pty-ltd-14091356-listing.html http://au.linkedin.com/in/lindajanedebello http://twitter.com/GillandDebello http://www.facebook.com/pages/ljgrealestate
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